The simple version.
Six things, in plain language.
- 01
Pause or scale anytime with 30 days' notice, in writing. Email is fine. "Scale" means moving up or down a tier — same account, same operator, adjusted scope.
- 02
The subscription covers the strategy layer — ASO strategy, AI Discovery, review operations, A/B test roadmap, reporting, working sessions. Content, creative, paid UA, and audits are billed separately at published rates.
- 03
Content, creative, and paid UA work in flight at pause: we ship it or refund it, at our choice. This prevents pause from turning into a partial delivery mess.
- 04
Everything we build for you is yours — keyword footprint, CPP matrix, creative concepts, briefs, dashboards. Take it with you if you leave.
- 05
We don't do work you didn't approve. We don't invoice for work you didn't ask for. Paid UA spend requires your explicit budget cap before any spend runs.
- 06
If something goes wrong, we talk before we escalate. Always.
What's NOT in these terms.
- →No lock-in period
- →No minimum spend clauses
- →No install farms, ever
- →No penalty for pausing
- →No IP retention on our side
- →No non-compete on your side
- →No auto-renewal without notice
- →No exit fee
- →No data retention beyond 90 days after your last engagement ends
The one honest note.
App store rankings compound. If you pause in month 3, you paused two months before category rankings begin to move. When you resume, we re-audit for free — but the compounding clock resets.
Pause is a real trade-off, not a free option. We built the option because you should have it. What you do with it is your call.