Govern several apps or regions as one discovery investment portfolio.
For portfolios above 1M monthly downloads, or multiple apps and business units under one growth org. Scale installs the operating system on all of them with a central standard that does not flatten local judgement.
// 1M+ monthly downloads, multiple apps or regions
Everything in Foundation and Growth and Brand — plus the 20 lines below.
For apps with:
- →1M+ monthly downloads across the portfolio
- →Multiple apps, business units or regions under one growth org
- →A central growth team with per-app owners
- →Board- or investor-level reporting on category share and organic install mix
- →Data warehouse, BI pipelines and portfolio scorecards on the roadmap
Signals you've outgrown this tier:
- ↗You've built an internal ASO center of excellence that wants a peer partner, not delivery
The scope, without the agency slide-deck theatre.
- →Portfolio and multi-app ASO standards
- →Shared intent taxonomy across apps with cross-app cannibalisation control
- →Portfolio-level keyword and citation governance
- →Per-app operating waves running against one central standard
- →Cross-app creative system and shared asset library
- →Portfolio release calendar and dependency management
- →Least-privilege access model with approvals and a full audit trail
- →Account-suspension risk controls across every property
- →Incident procedure with named escalation owners
- →Policy review gate before any portfolio-wide change ships
- →Custom data-warehouse integration and BI pipelines
- →Consolidated Share of Recommendation across the house
- →Executive portfolio scorecard
- →Tool evaluation matrix and stack consolidation
- →API automation for store, review and assistant data at portfolio scale
- →Named operator per app plus a portfolio lead
- →Capability transfer and team training from the ASO + GEO Blueprint
- →Trainer guide and knowledge checks for your internal team
- →Client handoff checklist and final QA — you can run this without us
- →Bespoke commercial and governance design
The same six chapters run every month — only the intensity changes.
How Scale operates.
Audit every app, benchmark against category, agree the portfolio scorecard and access model.
Per-app waves running concurrently under one standard. Cross-app pattern library seeded. Data warehouse hooks in.
Portfolio-level read: category share, consolidated Share of Recommendation, organic mix per app and market.
Executive portfolio review. Capability transfer to your internal team. Roadmap allocation for next 90 days.
Scale displaces a Director of Mobile Growth and a small central team — senior operator, standards, per-app coordination, governance reporting and capability transfer all under one bespoke engagement.
Full loaded-CTC math, benchmark salaries by market and eight-currency comparison tables live on the role-displacement pages.
Content, creative, and paid UA are not bundled.
Our margin is on the strategy layer. Everything else is priced à la carte, close to production cost — no agency markup on labor or media spend.
- Store descriptionsfrom ₹18,000
- App landing pagesfrom ₹30,000
- Blog articlesfrom ₹5,000
- Press releasesfrom ₹12,000
- Category educationfrom ₹20,000
- Screenshot setsfrom ₹42,000
- Icon designfrom ₹24,000
- App preview videofrom ₹90,000
- Custom Product Pagesfrom ₹1,80,000
- Localization packfrom ₹30,000/locale
- Apple Search Ads4% of spend
- Google App Campaigns4% of spend
- Meta app installs4% of spend
- TikTok Ads4% of spend
- Programmatic4% of spend
FAQ.
Minimum size?+
How is Scale priced?+
Do you sign an MSA?+
Capability transfer?+
Scale begins with an audit, not a contract.
We audit your listing across the operating system and return a written diagnosis before any commitment. Work performed and evidence produced — nothing about rank or citation is promised.