// TIER 01 · one app · single market
Install the store operating system on one app, one primary market.
For apps under 100K monthly downloads — post-launch, both stores live, first serious ASO push. Foundation gets discovery, metadata, creative, reviews and AI discovery running as one system on a real monthly cadence.
// Under 100K monthly downloads
// monthly investment
₹99,999/ month
Showing 🇮🇳 INR · 1 USD = ₹100
Pause or scale anytime30 days' noticeNo lock-in
01
Tier
one app · single market
34
Lines of scope
Published before the pitch
7
Operating groups
Grouped so depth is legible
1
Team
No handoffs
// who this fits
For apps with:
- →Under 100K monthly downloads
- →One app · one primary market
- →Both stores live (or ready to launch on both)
- →First serious ASO push, or first work with a senior operator
- →Founder or growth generalist currently owning ASO on the side
// when to graduate
Signals you've outgrown this tier:
- ↗Consistent 100K+ monthly downloads across markets
- ↗Live in three or more localised storefronts
- ↗Paid UA spend material enough to need channel-level orchestration
- ↗You've hired a full-time ASO Specialist in-house
// what runs · 34 lines
The scope, without the agency slide-deck theatre.
Truth and baseline
- →App intake questionnaire and full access provisioning across App Store Connect, Play Console, analytics and attribution
- →App Truth File — approved claims, prohibited claims and evidence IDs every asset must cite
- →Weighted baseline audit scored across discovery, metadata, creative, reviews, quality, localisation and evidence
- →Competitor-selection sheet scored on category, search and conversion overlap
- →Metric dictionary and one agreed commercial event, signed off before any change ships
- →Policy and quality gate — rejection risks surfaced before submission, not after
Intent and keyword system
- →Intent-cluster map built from user problems, not keyword exports
- →Keyword master sheet — normalised terms, baseline rank, current rank, both stores
- →Five-factor keyword scoring: relevance, intent fit, demand, attainability, local fit
- →Monthly qualified non-branded coverage review
- →Branded versus non-branded acquisition split reported separately
Metadata engineering
- →Apple metadata specification — name, subtitle, keyword field, in-app events
- →Google Play metadata specification — title, short description, long description
- →One QA'd metadata release per store per month
- →Metadata change log with receipt ID, submission date, live date and version
- →Character-budget discipline and semantic copy that survives Play policy review
Store creative
- →Screenshot narrative brief for the first three portrait frames
- →Creative QA checklist on every export — dimensions, claim IDs, contrast, reading order, no fabricated UI
- →One icon or preview-video brief per quarter
- →Poster frame, orientation and device-class specification
Ratings and reviews
- →Review taxonomy and response library
- →Compliant value-moment prompt specification
- →Weekly review report — theme rate, severity and version regression
- →Review escalation ladder with named product and support owners
AI Discovery + GEO (quarterly cadence)
- →AI prompt universe — 20 non-branded buyer intents
- →Quarterly prompt-panel run across ChatGPT, Claude, Perplexity, Gemini and Google AI Mode
- →Assistant observation log with mention and citation coded as separate fields
- →Share of Recommendation baseline, reported with its uncertainty
- →Structured-data specification for your app landing page
- →App landing-page brief so there is something legitimate for assistants to cite
Reporting and cadence
- →Monthly ASO report and quarterly AI-discovery report
- →Release receipt for every shipped change
- →Monthly operating call with a named senior operator
- →Client-owned accounts, data and creative — always
// six operating chapters
The same six chapters run every month — only the intensity changes.
Code
Chapter
What runs
At this tier
CH-01
Keyword strategy
Corpus, difficulty map, category positioning. Both stores, primary market forward.
Primary market
CH-02
Metadata engineering
Title, subtitle, keyword field, short/long description. Change-log tied to observed rank movement.
Monthly ship
CH-03
Store conversion & creative
Screenshots, icon, preview video. One active A/B lane at Foundation; CPP fan-out at Growth and above.
1 test lane
CH-04
Reviews & ratings
Response cadence installed, sentiment themes surfaced monthly, escalation loop back to product.
Baseline cadence
CH-05
AI Discovery
Share of Recommendation on tracked prompts, AI-tag alignment, metadata engineered for machine extraction.
Baseline read
CH-06
Paid orchestration
Apple Search Ads, Google App Campaigns and channel-mix advisory joined to the organic listing.
not in scope
// one team runs all six chapters · no add-on tax between them
// the 90-day wave
How Foundation operates.
Phase 01
Days 0–14
Diagnose
Full audit across discovery, metadata, creative, reviews, quality and AI. Written diagnosis, not a dashboard.
Phase 02
Days 15–45
Ship wave 1
Metadata push across primary market. Screenshot narrative live. Review cadence installed.
Phase 03
Days 46–75
Read
Store re-indexing observed. Conversion signals read. AI-tag alignment refreshed.
Phase 04
Days 76–90
Compound
Wave 2 metadata, review-theme feedback to product, roadmap for next 90.
// What this displaces
// vs. hiring in-house
Foundation typically displaces the first senior ASO hire — an App Growth Analyst plus fractional creative and copy support. You get the seniority without the recruitment cycle, ramp period or ESOP dilution.
Full loaded-CTC math, benchmark salaries by market and eight-currency comparison tables live on the role-displacement pages.
// what's not included
Content, creative, and paid UA are not bundled.
Our margin is on the strategy layer. Everything else is priced à la carte, close to production cost — no agency markup on labor or media spend.
Content Pack
- Store descriptionsfrom ₹18,000
- App landing pagesfrom ₹30,000
- Blog articlesfrom ₹5,000
- Press releasesfrom ₹12,000
- Category educationfrom ₹20,000
See content menu →
Creative Pack
- Screenshot setsfrom ₹42,000
- Icon designfrom ₹24,000
- App preview videofrom ₹90,000
- Custom Product Pagesfrom ₹1,80,000
- Localization packfrom ₹30,000/locale
See creative menu →
App Advertising
- Apple Search Ads4% of spend
- Google App Campaigns4% of spend
- Meta app installs4% of spend
- TikTok Ads4% of spend
- Programmatic4% of spend
Minimum ₹48,000/mo below ₹12,00,000 monthly spend · Media spend billed separately
Prices adapt to your active currency. Switch region in the top-right to see local pricing.
// questions worth asking
FAQ.
Can I stay on Foundation forever?+
Yes. Some apps operate on Foundation for years — one market, one team, quietly compounding. We only recommend graduating when you're actually running multi-market or multi-app.
What if I need multi-market?+
Growth is the tier that carries the localisation load. Foundation covers one primary market thoroughly; adding markets means moving up, not paying add-on tax.
Do you cover both stores?+
Yes. Foundation is a two-store subscription by default — App Store and Google Play — with locale-aware metadata for the primary market on each.
How do you charge?+
Monthly, in your local currency at 1 USD = ₹100. Pause or scale with 30 days' notice, in writing. Client-owned accounts, data and creative — always.
// start with a diagnosis
Foundation begins with an audit, not a contract.
We audit your listing across the operating system and return a written diagnosis before any commitment. Work performed and evidence produced — nothing about rank or citation is promised.