// essentialsCreative PackContent PackAudits & Diagnostics
// essentials · content

Content Pack.

App-focused content, priced close to production.

Store descriptions, landing pages, category authority pieces, and press — written by operators who ship metadata every week, not generalist copywriters.

• App Store + Google Play• Client-owned accounts• Measured releases
// Content brief → outcome
// brief
  • Intent cluster: “best budgeting app for couples”
  • Assistant coverage: Perplexity ✓ · ChatGPT ✗ · Gemini ✗
  • Named competitors: 3
  • Target locale: US-EN
  • Length: 2,600 words · schema: HowTo + FAQ
// outcome (t+45d)
  • Assistant coverage → 3/3 engines
  • Referral to store listing → +1,240 sessions
  • Assisted install lift → +318 / mo
  • Featured snippet → position 1 (Google)
  • // measured via UTM + branded lift
1 voice
Metadata + landing + long-form
Assistant-
shaped briefs, not template outlines
5–10d
Turnaround by piece
1 senior
editorial round baked in
// operating principles

Three rules we don't bend.

These are the constraints that keep this practice honest. If we can't hold them, we don't take the work.

// 01
Written by the operators shipping your metadata.

The same person who writes your Apple description writes your landing page. One keyword strategy, one voice, one thesis.

// 02
Briefed against assistant queries, not templates.

We map each piece to real voiced intents on ChatGPT, Perplexity, Gemini, and Siri before drafting. Content that answers a real question is content that gets recommended.

// 03
Publish-ready, not draft-ready.

Every piece ships with title, meta, schema, image alts, and internal links wired for your CMS. Editorial work ends when the piece can be published, not when it can be edited.

// how it runs

From brief to shipped.

The same four-phase cadence every time — briefed, drafted, senior-reviewed, shipped with a read plan.

// phase 01
Intent audit

We pull the 20–40 voiced intents your category owns and score your current coverage across the four assistants.

// phase 02
Brief

Each piece is briefed with target intent, named competitors, schema type, and success metric — reviewed with you before drafting.

// phase 03
Draft + senior pass

Written by a category operator, edited by a senior once. Additional rounds priced by scope, not per-word.

// phase 04
Ship + measure

Delivered to your CMS or metadata console. Read at 45 and 90 days for assistant coverage, referral lift, and assisted installs.

// what you get

Deliverables.

  • Store description rewrite — Apple + Google, per locale
  • App landing page — positioning + copy + CRO structure
  • Blog article — 1,200–1,800 words, assistant-briefed
  • Category education long-form — 2,500–4,000 words
  • Answer page — assistant-shaped, structured data included
  • Press release — distribution-ready around a real product beat
// where we won't go

Guardrails.

No AI-generated first drafts published — humans write, tools assist.
No linkbait long-form. Every piece is scoped against a voiced intent.
For broader brand editorial, we hand off to Content Legendary.
Fixed quoteCurrency-adaptiveScope-boundary honest
// add-onsADD-ON 01ADD-ON 02ADD-ON 03ADD-ON 04
// add-on · content

Content Pack.

App-focused content, priced close to production.

Store descriptions, landing pages, category authority pieces, and press — written by operators who ship metadata every week, not generalist copywriters.

// menu

Menu.

Store description rewrite
Apple full description + keyword field + Google short + full description, per app, per locale.
from ₹17,900
App landing page (single URL)
Positioning, copy, and CRO structure. Design handed to your team or scoped in Creative Pack.
from ₹29,900
Blog article (SEO + assistant-briefed)
1,200–1,800 words, briefed against real assistant queries and category SERPs.
from ₹4,900
Press release
Distribution-ready, positioned around a real product beat, not fluff.
from ₹11,900
Category education long-form
2,500–4,000 words — the piece that pushes you into assistant recommendations.
from ₹19,900
Answer-page (assistant-shaped)
Optimised for Siri / Gemini / ChatGPT / Perplexity extraction. Structured data included.
from ₹12,900

Prices adapt to your active currency (switch in the top-right). Anchor is USD; conversions are charm-rounded, not marked up.

// Scope note — this is app growth content: store metadata, app landing pages, category-authority long-form, and app-focused PR. For broader brand editorial, we hand off to Content Legendary.

// how this runs

How we deliver.

  • Brief → draft → one senior editorial pass → shipped to your CMS or metadata console.
  • Same operator that writes your store metadata writes your landing pages — one voice, one keyword strategy.
  • All pieces briefed against real assistant queries and current category SERPs, not template outlines.
// pairs with a subscription

Most accounts add the Content Pack in month 2–3 of an ASO Manager or Head of App Growth retainer, once the metadata footprint is set.

// questions worth asking

FAQ.

Do you handle publishing?+
For store metadata, yes — we ship straight to App Store Connect and Play Console with your access. For landing pages and blog posts, we hand a shipped-ready draft to your CMS.
How many revisions?+
One senior editorial round baked in. Additional rounds priced by scope, not per-word.
Can I bundle this into a retainer?+
Yes — every subscription tier includes content briefs and direction. This pack is for when you want us to write it, not just brief it.
Do you write in languages other than English?+
For metadata and store descriptions, yes — via our localization workflow (see Creative Pack). For long-form, English + Hindi are direct; other locales through vetted native operators.
// next step

Send us the scope. We'll come back with a fixed quote in your currency.

// Prices are the same for every visitor. Currency indicators reflect your region, not a discount. Media spend, where applicable, is billed by platforms directly to you — we never touch client cash.