// role
Lead strategist
Positioning · Category strategy · Founder-led engagements
On every account from diagnostic through the first ship cycle. Continues on Director-tier engagements as the standing operator.
// the team
Operators, not a pod.
One named senior operator on every account. Standing practice behind them. The person on the diagnostic call is the person on the account — no swap-out later.
// named bios + portraits publish with consent — this page shows the roles that staff every engagement
// role
Head of ASO
Keyword strategy · CPP matrix · Store experiments
Owns the weekly keyword-refresh cadence and the biweekly Custom Product Page ship on ASO Manager and above.
// role
Head of AI Discovery
Assistant-answer optimisation · AI-tag engineering · Panel design
Runs the tracked-prompt panel across ChatGPT, Gemini, Perplexity, Copilot and Apple Intelligence for every engagement.
// role
Data & research lead
Benchmarks · Methodology · Review-mining
Owns the /data briefs, methodology hygiene, and the numbers behind every business review.