Streaming and OTT app · Brazil + LATAM
Streaming and OTT app · case preview.
A broad entertainment promise hid the catalog and the titles people actually wanted.
Brazil + LATAM
9-month engagement
Client identity confidential
// the mechanism
Specific catalog language improved both findability and expectation setting, while recovery reduced rating damage.
#6
entertainment rank
58.9K
organic / month
4.5
rating
Illustrative mechanism · not engagement analytics
Client identities stay confidential. This preview shows the constraint, the intervention and the evidence boundary. The implementation sequence and source notes are shared on request.